Mac vs.PC
I like the one shot idea about the commercial. It presents the three characters in a static but rather more spoken state in the shot. Words are used as the means to present the commerical in a circustic and also nerdy way. We can see the long shot, medium shot, two shot, close up shots in the commercial. It is simple but meaning ful in comparing MAC vs. PC. The white surface is used to make the characters stand out and be the main focu in the shot. The character of a nerdy, cool and a casual guy is used to show the dynamics within the commercial. Having a nerdy guy admit the flaws in PC is intentional to campare and show Mac a more of better operating system.